Toronto Zoo

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Toronto Zoo

Creation of a Promotional Campaign for the Toronto Zoo

To promote a new way to publicize the Toronto Zoo, we have decided to create the "Wilding the city" campaign in which we make photomontages of animals "invading" the city.

In order to not only show that the animals are in the Toronto Zoo, we decided to use curious facts through "Did you know?", creating knowledge about the target audience and that they can make a direct relationship of how these animals would be in our environment.

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  • Project Manager: Darcy Young
  • Copy: Darcy Young - Acha Patandjila
  • Art Direction: Mario Meza
  • Designers: Mario Meza - Kiranjot Kaur - Mark Roque