La Tia Li

 Portfolio / Re - Branding

La Tia Li

Brand Identity Redesign and Launching of New Graphic Pieces for the Company La Tia Li.

La Tia Li is a children's dental clinic that was looking for a change. A brand that was completely tied to its mascot within the logo but that made it look saturated.

The decision taken for this redesign was to keep the colors of the brand to have an anchor with its old version. It was also simplified to a visually recognizable shape such as the smile, allowing it to look dynamic but serious at the same time.

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  • Creative Direction: Mario Meza
  • Art Direction: Mario Meza
  • Designer: Mario Meza