Toronto Zoo
Where the city streets meet the wild, giraffes walk beside cars and lions rest in parks, sparking wonder in every gaze.
Toronto Zoo
Tipe of project
360° Campaign
client
Toronto Zoo
Role
Art Direction, Graphic Design
What would happen if you saw a giraffe walking down Yonge Street, or a lion resting in Trinity Bellwoods Park? That playful thought became the spark behind Did You Know?, a campaign designed to bring the wild closer to the heart of Toronto. Through striking photo-compositions, iconic cityscapes were reimagined with animals from the zoo, blending curiosity, surprise, and education. By combining fun facts with surreal imagery, the campaign invited both children and adults to see their city with fresh eyes, reminding them that wildlife can feel closer than we think.
Beyond a poster series, the project grew into a 360° experience: digital campaigns across social media, promotional videos, large-format banners, and illustrated merchandise such as T-shirts for the zoo’s gift shop. For younger visitors, an interactive sticker passport was created, encouraging exploration of different zoo areas while turning learning into play. Tied together under the hashtag #WildingTheCity, the campaign transformed trivia into storytelling, offering a visual journey that connects the community with the wonder of biodiversity.
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