Reficar
Among pages filled with numbers and data, design opens pathways of clarity, turning information into a visual journey.
Reficar
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Tipe of project
Editorial, Publishing
client
Reficar S.A.S.
Role
Graphic Design
The editorial project for Reficar (Cartagena Refinery) aimed to transform a dense management report filled with technical data, numbers, and charts into an engaging, visually compelling publication. The challenge was to make the information accessible to diverse audiences, from executives to employees and external stakeholders. The design solution relied on strategic use of color conventions to separate chapters and create a visual rhythm that guided readers effortlessly through the content.
Photography, diagrams, tables, and infographics were crafted in a clean, colorful, and simplified style that communicated clarity without sacrificing detail. Typography and layout were carefully structured to establish hierarchy and flow, ensuring that even the most complex data felt approachable. The result was a publication that not only fulfilled its reporting function but also demonstrated the power of editorial design to transform technical content into a clear, attractive, and enjoyable reading experience.
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