Audi Quattro Cup
Far beyond the green fields, where precision meets elegance, a tournament unfolds under the spirit of Audi.
Audi Quattro Cup
Tipe of project
Promotional Campaign
client
Audi Canada
Role
Graphic Design
The Audi Quattro Cup was not just a golf tournament, but an experience designed to strengthen relationships with existing and potential clients of the brand. The challenge was to bring the Audi universe into a sporting and social event, carefully curating every detail so that participants could feel the quality, precision, and sophistication that define the brand. From flags, hole signage, and thematic scorecards to personalized menus and thank-you cards, every POP piece was created as part of an immersive journey. Even the scorecards were customized, reinforcing the connection between the competitive spirit of golf and the excellence of Audi.
The experience was elevated with high-end branded prizes and giveaways — from golf bags, caps, and Yeti coolers to thermoses and accessories — designed to leave participants with a tangible memory of the event. Mailing campaigns supported the invitations and pre-event communication, while stand-up banners highlighted Audi’s latest car models, their features, and pricing. More than a tournament, the event became an integrated brand platform where design, hospitality, and strategy came together to create a memorable, exclusive experience.
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