We were approached to create an interactive agency. For this we should make a process of brand identity: logo, naming, development of complementary graphics for pieces, define roles, etc. This in order to develop a campaign for HelloFresh.
This campaign is called "Cooking Creeds" and aims to show that anyone can cook a delicious and impressive meal using HelloFresh through comparative copy like: "Try HelloFresh, so your mom can brag to the book club ladies that her son is quite the cook".
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